Cuervo Y Sobrinos Historiador Racing Watch - Baselworld 2014

Cuervo Y Sobrinos Historiador Racing Watch – Baselworld 2014

by Johnny McElherron

Cuervo y Sobrinos celebrate their involvement with vintage car rallying with the new Historiador Racing watch. It’s not the kind of timepiece which you would normally associate with motorsport – there are no chronograph counters, no case side pushers and none of the requisite sporty aesthetics. Cuervo y Sobrinos prefer instead to represent their motorsport alliance with an intricate dial which replicates the wheel-spokes of the classic cars which participate in their annual Cuervo y Sobrinos Cup.

Cuervo Y Sobrinos Historiador Racing Watch

Cuervo Y Sobrinos Historiador Racing Watch

All Cuervo y Sobrinos watches are uniquely styled and meticulously crafted. Line them up in a showcase and their unexpected dials, curvaceous lugs and rounded case forms set them apart. Each piece combines Swiss precision with Latin presence and among the handful of watch companies which have been “re-birthed”, Cuervo y Sobrinos remain resolutely authentic.

Cuervo Y Sobrinos Historiador Racing Watch – Forty Years of Hibernation

Perhaps if the Cuban revolution had not taken hold then the Cuervo family would have remained in business to this day in downtown Havana. Three generations of the family had nurtured the company until 1959 when they had to flee their flagship store on Avenida Quinta as the political unrest developed. In1997 Luca Musumeci recognised the potential of the historic CyS marque, and along with his business partner Mario Villa purchased the brand name and its assets. When production recommenced it did so in Switzerland, and despite forty years of hibernation the distinct Latin styling was not lost, thanks to the discovery of original components and blueprints discovered stored away in large chests in the original premises and also to sensitive handling by the new proprietors.

Cuervo Y Sobrinos Historiador Racing Watch – An Elaborate Labyrinthine

On the dial of the Cuervo y Sobrinos Historiador Racing watch model, the elaborate labyrinthine of the “spokes” laid atop the visible date wheel makes for a superb 3-D aspect. At the dial centre, where one would find the sturdy wheel nut which fixes a spoked-wheel into place, the CyS logo makes a bold statement. The current date is displayed at the 3 o’clock location, and its aperture which is outlined in red forms an alliance with the branding at the dial edge. Just inside the bezel, a grooved rim features studded hour markers – pure Latino, but understatedly so and the eye-lash slim seconds hand is red-tipped for contrast. The wheel spokes motif continues with an engraving on the polished caseback.

Cuervo Y Sobrinos Historiador Racing Watch

Cuervo Y Sobrinos Historiador Racing Watch

The rounded stainless steel case measures 40mm across and its rounded form and generous tucked-in lugs ensures a snug fit on the wrist. Inside, the CyS 5102 automatic movement uses a Sellita SW 200-1 as its base, modified to include a fan-decorated rotor engraved with the Cuervo y Sobrinos logo.

Cuervo Y Sobrinos Historiador Racing Watch – A Timely Keepsake

The Cuervo y Sobrinos Cup 2014 will run from 3 to 6 July, starting out from Milan before winding its way through 600km of breath-taking scenery including the Alpine passes of Italy, Switzerland and Austria. Not content with simply giving their name to the event, Cuervo y Sobrinos will also present each driver with an automatic watch to launch their new Racing Collection, uniquely personalised with their own driver’s racing number – a very timely keepsake. Fans of the brand who are unable to don their driving gloves for the event can avail of one of the 200 Historiador Racing models which will be available for purchase.

    Author Bio

    Articles by Johnny McElherron


    Johnny McElherron was busy minding his own business as a successful company director, when one day he fell in love with watches. So deeply that soon after his eureka! moment he established The Watch Press as a vehicle where he could indulge his passion with gusto. What his eye beheld he would write about, in his own unique style, and in time his work penetrated through to numerous national and international mainstream and online publications. Today Johnny creates engaging content for watch industry clients, and in 2014 joined forces with the highly respected watch industry specialists Delos Communications, with whom he works to provide Delos clients with high quality content to ensure no part of their company message gets lost in translation.