The true story in a prestigious box

by Panerai
Press Release
  • The true story in a prestigious box


“Panerai. An Italian History”, is a precious book in 2 volumes, published by Lugs Edizioni srl, result of a long and accurate iconographic research, which tells with documents, photos, and great details the true story of Panerai watches from 1936 to 1997, year of acquisition by the Swiss company Vendôme (now Richemont group).

The box offers not only a set of historical documents regarding a collectible item of immense value, but also a couple of volumes produced and finished with a unique rebinding, result of style refinement and high end design.

There are many documents accompanying the photos taken by the photographer Luciano Cipullo, with texts edited by Loris Pasetto, in collaboration with Francesco Ferretti and Mario Paci. Unpublished information or revelations so far unknown are the fundamental elements for fans, collectors or just lovers of the historic brand.

The set can be purchased online from the website: to the price offer of € 280.00

The Box is composed with:

Volume 1 (double language): “Guido Panerai & Figlio” of 340 pages, dedicated to Vintage Panerai Watches
Volume 2 (double language): “Officine Panerai Spa” of 340 pages, dedicated to Pre-Vendôme Panerai watches

N°.1 multimedial double language cd-rom 60 min. lasting, with photos of the book to be used as a screen saver or background, a documentary with protagonists and technicians who have made famous the name of Officine Panerai in the world

Special parchment with a preface by Maria Teresa Panerai

Section dedicates to the references, both Vintage and Pre-Vendôme, to the units issued for each reference (partitioned by year), along with the movement of each reference and description of used straps and cases, all accompanied excellent quality pictures.

To receive more informations:

Lugs Edizioni srl – Viale Fusinato, 172 Vicenza
Email: [email protected]