The 1850s and 60s saw the establishment of many of the Swiss watch brands we revere today. A case in point is Chopard, established in 1860 in Sonvilier, Switzerland, by Louis-Ulysse Chopard. The founder’s son Paul Louis Chopard moved the business to La Chaux de Fonds in 1921 where it resides in the heart of the Swiss watchmaking community to this day. German businessman Karl Scheufele bought the company in 1963 and it still remains in the Scheufele family. Karl Scheufele and his wife Karin have carefully overseen the company’s solid and well-earned success for more than 40 years and remain active in the firm. Today, co-presidents Caroline Scheufele and Karl-Friedrich Scheufele, a dynamic brother and sister team, oversee the day to day running of the company. Synonymous with luxury jewellery and watches, famous Chopard watch ranges include the Mille Miglia collection as well as the L.U.C. (standing for Louis-Ulysse Chopard) series.
Back to all brandsFeaturing understated but highly luxurious designs, Classic is a collection that speaks to the heart of watch purists. Building a bridge between past and present, Chopard presents a collection filled ...
Inspired by Chopard’s partnership with the world of luxury automobile designer Zagato, the timepieces in this collection feature a sporting heritage combined with the emotion and elegance found in the...
Magical timepieces adorned with diamond settings and satin finished colours, the Happy Diamonds collection will enchant every woman’s heart. Some of the most distinctive hallmarks of the collection ar...
Jewellery making at its finest combined with the best of Chopard’s expertise in watchmaking bring to life the Imperiale collection. The timepieces, in a choice of sophisticated two handers and chronog...
True expression of precision, timeless elegance and the most outstanding designs, L.U.C. is a tribute to the high elegance of the brand’s timeless pocket watches. Borrowing from the style, design and ...
Paying tribute to Federico Fellini’s ‘La Strada’, the collection comprises some of the most influential pieces of Chopard. Reflecting pure emotions just like the movie, the timepieces are extremely ri...