Panerai was founded in 1860 in Florence, known as the cradle of the Renaissance. Officine Panerai believe that the world changing art and science creations that blossomed from this region is expressed through its watches. Panerai made its reputation by supplying measurement and precision instruments to the Italian Navy. For this reason Panerai’s brand heritage is indelibly linked with the sea. In the modern era, Panerai has a state of the art manufacturing plant on the shores of Lake Neuchatel in Switzerland. It’s here in 2002 that the brand developed its own in-house movement. Panerai enjoys a tremendous following around the world and is particularly known and admired for its Radiomir and Luminor watches, the former of which were supplied to Italian frogmen in World War II. Sylvester Stallone is credited with being instrumental in bringing the watch brand to worldwide attention when he discovered their watches while filming in Italy.

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