Launched in 1956, the Day-Date immediately gained acceptance and recognition as the choice of world leaders and other influential personalities and became an instant classic. Aptly named, the Day Date was the first watch to display the day as well as the date, with the day spelled out in full, a truly distinguishing feature. As befitting a watch worn by some of the world’s leading authority figures, the Day-Date comes in the most treasured metals such as gold or platinum.
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